Influence by Robert Cialdini
- This is one of the foundational books of persuasion!
- Understanding the behavioral science behind what motivates human behavior is one of the most powerful things to learn as a sales person, who’s goal is to coach people into taking the right action.
- Robert was a behavioral scientist who went undercover in hundreds of different jobs, ran hundreds of different scientific studies, and compiled decades of information into this book in order to share the deepest human motivators with you here. One of my favorite books of all time!
- I would recommend picking up the book on Audible and listening at 1.5-1.8x speed.